Businesses are moving away from tracking social media ROI. Yet the money they spend on it is expanding. Why? Social media has become essential to engaging your customer. Social media is an immense shift in how customers and businesses relate. Itís more significant than the birth of email in the 1990s.
Social media sells without selling at all. It leverages your loyal customers to spread the word about your business. It blurs the lines between personal and professional – strengthening the bond between you and your clients. Itís a new kind of relationship.
95% of small businesses are using social media and tapping into the more than 1 billion and growing Facebook users worldwide. Facebook, Twitter, Pinterest, Google+ and more will help to build your audience, increase your brand awareness and enhance customer relations.